Insights – agentic revenue marketing in practice | igromo https://www.igromo.com/en/insights Practical articles on ABM, intent, inbound and sales enablement with AI agents: how the loop works, what you need and where the limits are. en Buying committees in hours, not weeks: how AI agents take over account research https://www.igromo.com/en/insights/buying-center-research-with-agents https://www.igromo.com/en/insights/buying-center-research-with-agents Buying committee research with AI agents: map every role, get a briefing per stakeholder, reach out only after your go. With a worked example and 4-week plan. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier Self-maintaining ABM audiences: how agents keep your target account list current https://www.igromo.com/en/insights/self-maintaining-abm-audiences https://www.igromo.com/en/insights/self-maintaining-abm-audiences Your target account list goes stale on export day. See how agents keep tiers, exclusions and ad audiences current on approved rules – with a 4-week plan. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier Fit × intent × timing: an account scoring model sales actually trusts https://www.igromo.com/en/insights/intent-scoring-fit-intent-timing https://www.igromo.com/en/insights/intent-scoring-fit-intent-timing Build an account scoring model on fit, intent and timing: which signals count, how to weight, decay and set thresholds – with a worked example and start plan. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier From signal to message in 24 hours: signal-based outreach done right https://www.igromo.com/en/insights/from-signal-to-message https://www.igromo.com/en/insights/from-signal-to-message Signal-based outreach turns buying signals into relevant, approved messages within a day. See the six steps, a worked example and a four-week start plan. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier Content for AI answers: how B2B companies get cited in ChatGPT, Perplexity and AI Overviews https://www.igromo.com/en/insights/content-for-ai-answers https://www.igromo.com/en/insights/content-for-ai-answers AI search visibility for B2B: how to build content that ChatGPT, Perplexity and AI Overviews can cite accurately – plus a 30-day plan to get started. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier Ungated inbound: when to drop the form – and how to capture demand without it https://www.igromo.com/en/insights/ungated-inbound https://www.igromo.com/en/insights/ungated-inbound An ungated content strategy without forms: when gating still pays off, how to capture demand via signals and measure pipeline. Plus a 30-day plan. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier Multithreading with agents: how to de-risk single-threaded deals before they stall https://www.igromo.com/en/insights/multithreading-with-agents https://www.igromo.com/en/insights/multithreading-with-agents Multithreading in sales without the busywork: how AI agents map stakeholders in open deals, flag single-threaded risk and prep content per role. With a plan. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier Sales velocity as a marketing KPI: four levers and how marketing moves them https://www.igromo.com/en/insights/sales-velocity-as-a-marketing-kpi https://www.igromo.com/en/insights/sales-velocity-as-a-marketing-kpi The sales velocity formula explained: a worked example, the four levers marketing can move and a weekly agent report that turns the number into decisions. Tue, 13 Oct 2026 00:00:00 GMT Mario Maier