Over the past 16+ years, I’ve seen SaaS from every angle:
👉 10 years in sales & marketing leadership roles,
👉 founded igromo.com in 2019, helping more than 50 SaaS companies get their marketing strategy, positioning, and revenue engine on track.
I don’t think in “activities” — I think in outcomes.
If it doesn’t contribute to pipeline & revenue, it gets cut.