Marketing that runs itself – and pays into revenue.

With RevPrime^®, igromo installs a marketing operating system whose AI agents take over the day-to-day marketing work and which is measured on pipeline and revenue.

RevPrime^® makes marketing revenue-accountable and agentic instead of activity-busy.

Most B2B teams are busy enough. What they lack is steering.

Campaigns are running, and there's content, meetings, reports and tools, now including AI tools. Still, marketing doesn't contribute to pipeline and revenue the way leadership expects. AI without a system just produces the wrong thing faster.

igromo tackles it in five places:

• Diagnosis of the bottlenecks behind the obvious ones
• Prioritization of the few levers that actually move pipeline
• Agents that take over the recurring work every day
• Clear accountability: human or agent, but never nobody
• An operating system that permanently aligns marketing with revenue

igromo works exclusively with companies where marketing is commercially decisive:

• Sales-led B2B SaaS or AI with €1M to €25M in revenue
• High ACV (five figures and up), multi-stage sales cycle
• More output wanted without scaling headcount proportionally
• Leadership expects a measurable contribution to pipeline and revenue
• DACH focus, clients across Europe

If you recognize yourself here, the diagnosis call is the logical next step.

RevPrime^® started as a method and is now an operating system with five layers:

• Signal layer: reads CRM, ads, web, intent and inbox for the analysis
• Revenue logic: ICP, message angles, priorities and KPIs as the rulebook
• Agent layer: eight core agents plus custom agents, each with role, cadence and output
• Human go: after approval, agents write straight into the tool, and everything is logged
• AI marketing hub: tasks, dashboards and assets in one place, queryable via MCP

Marketing activity becomes a system that works every day.

• Signal agent: condenses account signals, proposes the next best action
• Angle & content agent: landing pages, posts, emails and ads per message angle
• Paid media agent: daily campaign check with hypotheses
• Pipeline reporting agent: weekly pipeline report for the team meeting
• Outreach routing agent: the right contacts in the right track
• Inbox & ops agent: emails and chats become tasks with an owner
• Product truth agent: marketing copy in line with the product
• QA & brand guard agent: links, claims, legal wording, mobile

1. Build: when marketing is being (re)built

Revenue logic from day one and first agents from week 5, without five hires and three agencies. Typical signs:

• Founder-led or ad hoc so far
• First hires planned, but no system
• Channel focus too early instead of system
• “Something with AI” without a plan

2. Repair: when the team is there, but pipeline is weak

I couple the setup back to pipeline and plug agents in where the team burns time. Typical signs:

• Lots of activity, too little impact
• Unclear priorities, with everything equally important
• Reporting that doesn't steer anything
• AI tools bought, but no measurable effect

• Humans decide: single go for external effect, approved rules for routines
• Change log with before/after, reason and approval
• Read to analyze, write after go, with write access set per tool and agent
• Content from emails and chats is data, not instructions
• Aggregated metrics instead of unnecessary personal data

• Marketing becomes leadable: you steer instead of hoping
• The output of a bigger team, without its headcount
• The team works on the right things, not the loudest ones
• Pipeline and revenue are measured and actively steered
• A system that runs in your stack, handed over with documentation
• Leadership regains trust in marketing

• Clear focus: exclusively sales-led B2B SaaS & AI
• Over 15 years of hands-on B2B marketing experience, revenue marketing since 2019
• AI-native revenue marketing engineer: builds the systems himself instead of recommending them
• Founder-led and senior-only, with no junior delegation
• Management consultancy and IT services provider in one: strategy and engineering from a single source
• Its own system (RevPrime^®) instead of generic consulting or a tool show

igromo works with teams for whom “make it better” isn't enough. They want marketing aligned with revenue in a way that holds up. They include Digistore24, Paretos, ecoplanet, hello again, Luminovo and other B2B SaaS and growth companies.

“Mario doesn't think in campaigns – he thinks in pipeline.” — Mark Shif, Head of Marketing, Luminovo

The first step is always a 30-minute diagnosis call, with no pitch and no sales pressure. On the call I go through these points with you:

• Where your marketing really stands today
• Which levers on pipeline and revenue actually exist
• Which agents would have the biggest leverage first
• Whether RevPrime^® is a fit at all, and which path looks likely, Build or Repair

If it fits, I go through the scope and investment of the Revenue Due Diligence with you. It takes about three weeks: I read your systems, run five workshops and deliver the maturity analysis and the roadmap. After that you decide whether I build the system with you, as Build or Repair. If RevPrime^® isn't a fit, you still leave with a clear diagnosis.