RevPrime® marketing OS 2.0
RevPrime® started as a method to couple marketing back to pipeline. Today it's an operating system built from your data, a knowledge base holding the revenue logic of your business and specialized AI agents that work from it every day. The decisions stay with you. Version 2.0 succeeds the RevPrime® Marketing Hub I’ve already run client projects with. It adds a knowledge base at the core and agents that execute on their own after your go.
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Example view with demo data · your hub is built in your design, with your data and for your topic.
Architecture
Every layer has its own job, from signal to cockpit. At the center sits the knowledge base every agent works from. Together they turn marketing activity into a steerable system.
Everything that tells you what's happening: CRM, ads, website, intent, enrichment, product docs, inbox & chat. Read for the analysis. The same tools are where the agents write when they execute.
The revenue logic of your business in one place: ICP, buying center, message angles, priorities, product truth, rules and decision memory. Every agent works from it. Change something once and they all follow.
Eight core agents for signals, content, paid media, outreach, reporting, ops, product truth and QA, plus whatever other agents your business needs. Each with a role, cadence and output.
Numbered proposals with a single go, or routines that run on rules you approved once. Then the agent writes straight into the tool. Change log with before/after.
Tasks, dashboards, assets and timeline in one place, and queryable via MCP straight from Claude, ChatGPT or Cursor.
Knowledge base · the core
Most AI initiatives in marketing fail in the same place. The knowledge sits in prompts, slide decks and individual heads, so every person and every agent works with their own version of the truth. In RevPrime® every agent works from one shared knowledge base. A new agent is productive from day one, and when the strategy changes, every agent knows it the same day.
Agents amplify what’s there – clarity as much as chaos. Your agents will never be better than your knowledge base.
1×
change it, and every agent follows the same day
Day 1
productive, because new agents read what they need from the KB
0
updates without a go, the knowledge base included
Firmographics, tiers, exclusion criteria, win/loss evidence. Who you sell to, and who you don’t.
Owner: Revenue lead
Used by: SIG · ADS · REV · OUT
The 3–8 roles per deal: pains, objections, the proof they need, how they buy.
Owner: Revenue lead
Used by: SIG · ANG · OUT
1 angle = 1 segment: persona, use case, workaround, edge, outcome. Status: live, testing, retired.
Owner: Marketing lead
Used by: ANG · ADS · OUT · TRU
The few levers for the next 90 days, targets, score thresholds, SLAs between marketing and sales.
Owner: Leadership
Used by: SIG · ADS · REV
Docs, release notes, pricing, approved claims, proof points and case studies.
Owner: Product
Used by: ANG · TRU · QA
The guardrails for everything that goes live: voice, wording rules, forbidden claims, compliance.
Owner: Marketing lead
Used by: ANG · OUT · TRU · QA
Routing rules, activation thresholds, sequences and the routines you approved once.
Owner: RevOps
Used by: SIG · ADS · OUT · OPS
Every proposal, go and no is recorded with its reason, before/after and result, so the system can learn from it.
Owner: System
Used by: all agents
How it stays good
Rule of thumb: if an agent needs to know it to do its job well, it belongs in the knowledge base, not in its prompt.
Agents don’t carry their own knowledge. They read it from the knowledge base.
Machine-readable files (Markdown, YAML) in a repo or workspace. Every change carries a version, owner and date.
New feature, retired angle, new threshold: agents propose updates, the owner gives the go.
Every no flows back with its reason, so the next proposal gets better.
Content from emails, chats or web pages never becomes a rule unchecked.
The knowledge base lives as files in your repo or workspace, separate from the model, and is handed over with documentation. Usage rights are set out in the proposal.
The revenue logic
Sequence isn't cosmetic. Build cadence without accountability and you build theater. Unleash agents without prioritization and you just produce the wrong thing faster. So RevPrime® sticks to the sequence, every time.
I map pipeline, activity, owners and bottlenecks straight from your data.
What the agents take over
Agents pull data from CRM, ads and web and condense it into a diagnosis in days, not weeks.
The few levers that actually move pipeline in the next 90 days. Everything else gets stopped.
What the agents take over
Lever scoring by pipeline impact, time-to-impact and effort, stored in the knowledge base as the rulebook for every agent.
Clear owners between marketing, sales and leadership. Shared KPIs nobody can explain away.
What the agents take over
Every task has an owner, whether human or agent. Every change is logged and approved.
Daily agent loop, weekly pipeline review, angle review every 8 weeks.
What the agents take over
Agents prepare every weekly: what works, what doesn't, what needs a decision.
Agent catalog
These eight core agents cover the work almost every sales-led B2B team has. On top of that, I build the agents your particular business needs. None of them is a generic chatbot, and all of them work from the same knowledge base. I start with the two or three agents with the biggest pipeline leverage; fully built out it’s 8 to 20+, depending on the business.
Reads buying and account signals and decides the next move.
Works from: ICP · Buying center · Priorities · Playbooks
→ Account priorities & next best action
Produces assets per message angle, not by gut feeling.
Works from: Buying center · Angles · Product truth · Brand & legal
→ Review-ready assets
Monitors campaigns daily and proposes optimizations with a hypothesis.
Works from: ICP · Angles · Priorities · Playbooks
→ Findings & hypotheses to approve
Makes marketing impact visible in pipeline and revenue.
Works from: ICP · Priorities · Memory
→ Decision brief for the weekly
Puts the right contacts into the right track.
Works from: ICP · Buying center · Angles · Brand & legal · Playbooks
→ Clean, prioritized outreach lists
Turns emails and chats into tasks with an owner.
Works from: Playbooks · Memory
→ Up-to-date task list & timeline
Makes sure marketing never promises what the product can't keep.
Works from: Product truth · Brand & legal · Angles
→ Discrepancies & content opportunities
Checks everything that goes live before someone else does.
Works from: Brand & legal · Product truth
→ Health report with fixes
+ Your agents
The eight core agents are the starting point. Because every agent works from the same knowledge base, a new agent is mostly a new role: define it, connect it to your stack, take it live with a human go. It has your knowledge from day one.
Examples of custom agents
Which agents you get is decided by the diagnosis alone.
How every agent works
Every agent follows the same pattern. That's why RevPrime® is fast and still controllable.
The agent reads signals and state from your tools. Every analysis starts there.
Matched against the knowledge base: revenue logic, goals, history and earlier decisions.
Numbered proposals: what, why, expected effect, risk.
You approve item by item or reject. Rejections go into the decision memory of the knowledge base.
The agent writes the change straight into the tool, whether that's a landing page, a workflow or a budget. Before/after in the change log, measurement starts.
Governance by design
Agentic marketing only works if leadership trusts it. That's why control is architecture, not a feature.
Actions with external effect, such as outreach, publishing or budgets, need a single go. Recurring routines like audience upkeep or CRM notes run on rules you approve once and can revoke anytime. Then the agents write straight into the tool.
Every change with before/after, reason, approval and timestamp. Traceable for leadership and audits.
Agents read what they need for the analysis and hold write access per tool and agent. That way approved changes land directly in the system: the landing page goes live, the HubSpot workflow fires, the opportunity moves.
Content from emails, chats or web pages is treated as information, never as a command. Together with limited tool rights and approvals, this is part of the safeguards against prompt injection.
The hub stores metrics and status, not unnecessary personal data. Built with GDPR in mind.
Human or agent, but never nobody. Accountability is part of the architecture.
AI marketing hub
The hub is where humans and agents work together. For marketing, sales and leadership, it's the shared source of truth.
What's due, what's waiting on whom and what changed, with owner, timeline and “new since your last visit”.
Pipeline, campaigns and accounts live, with traffic lights, trends, anomalies and a weekly report.
The knowledge base (ICP, buying center, message angles, product truth, rules) plus landing pages, content, ads and emails. Versioned in one place as the source for every agent.
Ask via MCP straight from Claude, ChatGPT or Cursor: “What's open this week?” The answer comes with sources from the system.
Example view with demo data · your hub is built in your design, with your data and for your topic.
A service, not a software subscription
RevPrime® isn't a SaaS package you subscribe to. I build and personalize your system: on a tested architecture, but tailored to your business, your stack and your brand. The three hubs here are the same system, built for three different companies.
Which levers, which agents, which rules.
Hub, agents and knowledge base in your stack and your design.
Documented for your team. The system runs on your side.
Always the same: the tested core
Built for you: everything else
Logo, colors, type and name of your brand.
Built for your bottleneck, not picked from a catalog.
ICP, angles, playbooks and KPIs of your business.
What needs a single go and what may run as a routine.
Connected to the tools you use today.
Runs in your repo or workspace and is handed over with documentation.
Fictional companies and logos, demo data.
Integrations
HubSpot
Clay
LinkedIn Sales Navigator
HeyReach
InstantlyLinkedIn Ads
Google Ads
Google Analytics
Search Console
Fibbler
Webflow
Lovable
Vercel
ClickUp
Slack
NotionSelection. The agents read these tools for the analysis and write approved changes straight into them, from landing pages to audiences. New tools get added only when the revenue logic demands it.
Model-agnostic by design
Built on Claude by Anthropic, designed to be model-agnostic: knowledge base, playbooks and approvals are kept separate from the model. Other models and harnesses are possible, and every combination is tested for the specific deployment.
Models
ClaudeDefault
OpenAI
Gemini
GrokAgent harnesses
Claude Code
Codex
Cursor
Hermes
OpenClaw
Grok BotWhat the system covers
What RevPrime® is not
vs.
Delivers output against a retainer. Scales with hours, not with a system.
RevPrime® builds a system you own that generates output itself.
vs.
Speed up single tasks. Solve neither prioritization nor accountability.
RevPrime® connects agents with revenue logic and governance.
vs.
Delivers slide decks. Leaves the room before execution starts.
RevPrime® runs every day, measurably, in your stack.
vs.
Takes over team leadership part-time. Strongly person-dependent.
RevPrime® is an operating system your own lead can run.
Trusted by 50+ B2B SaaS & AI teams
FAQ · RevPrime®
Next step
A 30-minute diagnosis call: I look at your setup and show you where pipeline leaks and which agents would have the biggest leverage first. You get that even if RevPrime® isn't a fit.
Free · directly with Mario · reply within 24h