Use case 01 · Account-based marketing
Classic ABM fails on manual work: 200 accounts, three roles per account, five channels – nobody does that cleanly. With RevPrime®, agents research every account, uncover the buying center, keep the audiences current and prepare the personal approach. Your team decides who gets contacted when.
Account-based marketing
Trusted by 50+ B2B SaaS & AI teams
The problem
The list exists, the campaign runs – and still nothing happens in the CRM. Because the real work sits between impression and conversation: research, roles, timing, approach.
Who it's for
What teams try today
The loop behind every use case
SignalEntry: your target account list plus every signal from those accounts.
A person or company shows up: website visit, intent data, content engagement, CRM event, ad click, event attendance.
Named accounts from the list – plus website visits, ad engagement and CRM events from exactly these companies.
Company and person are researched – within a defined scope: firmographics, tech stack, hiring, news, funding plus role and remit. Hypotheses are marked as such.
Every account gets a current dossier: strategy, hiring, stack, triggers – and the person behind each role.
Scored against your ICP: fit, timing, trigger. Qualified moves on, the rest is parked – with a reason.
Tiering by fit and timing: tier 1 gets 1:1, tier 2 sequence plus ads, tier 3 ads only.
The other roles are found and enriched: economic buyer, champion, user, blocker – with contact data, region and context.
3–8 roles per account are found and enriched – including champion and economic buyer.
The whole buying center lands as an audience in LinkedIn, Google and retargeting – with angle creatives and personalized landing pages.
Buying center as a matched audience in LinkedIn and as customer match in Google – with creatives per role.
CRM is updated, sales gets the account brief, battlecard and alert. Sequences, playbooks and hand-overs kick off automatically.
Account brief into the CRM, engagement alert to the owner, tier 2 sequence starts automatically.
Agents draft 1:1 messages per role – from the research, in the right channel. The owner approves, sends or lets the sequence run.
1:1 messages per role, referencing the account's trigger. Owner approves and sends.
Every new signal restarts the loop – per account, continuously.
What it looks like in practice
Example: tier-1 account, 1,200 employees, demo data
Demo data. Agent codes: SIG signal · OUT outreach routing · ADS paid media · OPS inbox & ops · REV pipeline reporting · ANG angle & content.
Agents on the job
Reads buying and account signals and decides the next move.
→ Account priorities & next best action
Puts the right contacts into the right track.
→ Clean, prioritized outreach lists
Produces assets per message angle – not per gut feeling.
→ Review-ready assets
Monitors campaigns daily and proposes optimizations with a hypothesis.
→ Findings & hypotheses to approve
The playbook
Week 1–2
Which accounts, which roles, which angles per role. The rulebook the agents work by.
Week 3–4
Agents build the dossier and the buying center for every account. First audiences go live.
Week 5–8
Ads per role, sequences for tier 2, 1:1 drafts for tier 1. Every week: which accounts are moving.
from week 9
New signals, new roles, new drafts – automatically. Your team sees in the hub where sales should step in.
Measurable
Engaged accounts
Share of target accounts with engagement from at least two roles
Buying-center coverage
Average roles per account with contact and channel
Meetings from target accounts
Conversations that came out of the loop – not cold calling
Pipeline from tier 1
Opportunities and value from the list, per quarter
Customer voices
What founders, CEOs and marketing leads say about working with Mario.
„In my 8+ years at DigiStore24, I have never seen anyone do growth marketing for software companies at Mario's level. We are thrilled with the results and looking forward to a long-term collaboration!“
„We brought Mario into our ABM pilot to properly validate account-based marketing at Luminovo — and I can say it was a very good decision. His hands-on marketing experience, the quality of his ideas, and above all his structured, revenue-oriented way of working took the pilot to another level from day one. Mario doesn't think in campaigns, he thinks in pipeline. That's exactly what we expected from this collaboration. I'm glad to have had him on board — and we'll continue to leverage his expertise beyond the pilot.“
„Since working with Mario, our marketing-sourced pipeline has more than doubled — and for the first time, we also know why. Thanks to ABM, the quality of opportunities is at a very high level and our sales cycles have become measurably shorter. The impact was visible in the numbers within just a few months.“
„Mario has supported us with marketing and growth from day one, and within just a few weeks he had defined an initial setup that became the foundation of our current marketing pipeline. He brings not only an incredible amount of experience, but is also a critical thinker who challenges the status quo and constantly works to optimize the system.“
„We were looking for someone with deep experience to directly build our marketing engine. Mario was personally recommended to us and brings an incredible amount of experience in the B2B SaaS space. He now works with us week after week on expanding and building out our entire marketing setup. We are thrilled by the speed and the impact and look forward to the continued collaboration.“
„When it comes to B2B SaaS and growth, there is no better address than igromo. With Mario there is no "growth-hacking" BS — just competence, speed and uncompromising execution. Thanks to the holistic consulting approach we have gone far beyond what we thought possible ourselves! Best of all: we saw the first valid revenue results within just a few weeks.“
„igromo has nothing to do with classic agencies or consultants. From day one Mario has been our proactive growth partner — actively supporting us in scaling both revenue and growth. Let's scale!“
„Mario advises us holistically across marketing and sales. We have been working with him for over a year — and not only were we surprised, our expectations were far exceeded. If I were to found another software company, I would work with Mario again in a heartbeat.“
„Working with Mario has been an absolute game-changer. His deep marketing expertise and strategic mindset bring structure, focus and inspiration to every project. Mario is not just another consultant or agency — he is a trusted sparring partner who listens, constructively challenges and delivers tailored solutions. I wholeheartedly recommend him to any organization looking for a strategic partner who creates real value and lasting impact.“
„Working with Mario has been an absolute game-changer for us. His strategic vision and deep expertise contributed decisively to our success. Mario quickly identified complex challenges and developed smart, actionable solutions. The results speak for themselves — this collaboration had a lasting impact on our growth. I wholeheartedly recommend Mario to any B2B SaaS company looking for a competent and trustworthy partner.“
„We have been working with Mario for a while now and are truly impressed. His hands-on experience and sharp analytical eye are a real asset. His deep understanding of go-to-market strategy and practical HubSpot expertise allowed us to significantly improve our processes. His input has always been actionable and has energized the team. The measurable impact of our collaboration speaks for itself — and makes us excited for what's next.“
„What particularly stood out in working with Mario was his rare combination of strategic thinking and operational execution. He helped us sharpen our GTM approach — and at the same time made things happen quickly and precisely. His input challenged our assumptions, brought fresh perspectives, and translated immediately into better performance. Anyone serious about B2B SaaS growth should have Mario by their side.“
„Working with Mario was a turning point for our marketing. Together we developed a solid end-to-end strategy that gave our team clarity and direction. But what truly made the difference was Mario's ability to put that strategy into execution — especially through marketing automation. The improvements in pipeline generation were not only noticeable, they were measurable. An incredibly impactful partnership.“
„Mario brought clarity and momentum to our marketing immediately. Within weeks we had sharper positioning, stronger messaging and results that had felt out of reach for months. He quickly identified where we were losing potential, delivered a clear action plan and executed with impressive speed. The combination of strategic perspective and operational execution made the collaboration incredibly effective from day one.“
„Mario has the rare ability to combine strategic thinking with hands-on operational execution. His structured approach gave us focus and direction from day one. What impressed me most: how quickly we felt the impact — in weeks, not months. Working with him is straightforward, inspiring and always value-driven. Unreserved recommendation for anyone serious about growth.“
„As Head of Marketing at wîse up, I was looking for a growth partner who truly understands the dynamics of a technology platform and knows how to translate strategy into measurable results. Mario exceeded our expectations — not only through his strategic clarity and deep expertise, but above all through the tangible impact he delivered, especially via our high-performing LinkedIn and Google Ads campaigns.“
Insights · Account-based marketing
ABM2 min read
How AI agents research target accounts, uncover the buying center and prepare a message per role – and where humans approve.
ABM2 min read
Why static target account lists go stale and how agents keep audiences in CRM and LinkedIn up to date on approved rules.
FAQ · Account-based marketing
More use cases
How do I find the companies that are interested right now – and activate them?
Spot intent signals from web, third parties and CRM, research instantly and activate the whole buying center – while the timing is right.
See use caseHow do I use content in 2026+ to generate pipeline?
Content that lands in AI answers and with real buying centers – and maps recognizable readers at company level, researches them and loops them in instead of dropping them into a newsletter.
See use caseHow does marketing help with sales cycle length, win rate and sales velocity?
Open opportunities with a complete buying center, current research, the right content and air cover in the channels – so deals close faster and more often.
See use caseWhat you can rely on
More on governance and approvals in the RevPrime® OS.
Agents work inside your stack – CRM, ads, web. Handed over with documentation, no black-box subscription.
Outreach, publishing and budgets only run after your approval. Routines run on approved rules.
Before/after in the change log, traceable at any time – with rollback where technically possible.
Mario Maier leads every engagement personally. Reply within 24h, first agents from week 5.
Next step
30-minute diagnosis call. I take an honest look at your setup, show you where pipeline leaks – and which agents would have the biggest leverage first. Whether RevPrime® fits or not.
Free · directly with Mario · reply within 24h