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Path 02 · Repair

When the team delivers – but pipeline still doesn't show up.

Repair is for founders, CMOs and CROs in sales-led B2B SaaS & AI companies that have marketing infrastructure, budget and a team – but see too little commercial impact. RevPrime® couples the existing setup back to pipeline and plugs agents in exactly where your team burns time today.

Trusted by 50+ B2B SaaS & AI teams

The real problem

Not too little activity. Too little steering.

The team is working – but not inside a system that consistently leads to revenue. The symptoms look similar in almost every Repair case:

  • Pipeline targets are missed
  • Lots of activity, little commercial clarity
  • Unclear priorities between marketing & sales
  • Leadership doubts marketing's contribution
  • Reporting without real steering logic
  • AI tools bought – but no measurable effect

What teams try today

More of the same doesn't solve the problem.

These workarounds treat symptoms – not the steering problem. Hidden costs: declining trust, inefficient team time, political tension, missed pipeline.

  • More campaigns, more content
  • A new agency for single channels
  • Additional hires
  • Reporting fixes & new dashboards
  • Yet another AI tool subscription
  • Escalations between sales & marketing

What RevPrime® does differently

Four principles that make marketing steerable again.

  1. 01

    Diagnosis instead of activism

    Agents map pipeline, activity and owners in days, not weeks. I find the two or three levers that actually move pipeline.

  2. 02

    Prioritization instead of idea overflow

    Team focus and agents align on a few hard levers. Everything else gets stopped – including agent output.

  3. 03

    Accountability instead of diffuse ownership

    Clear owners – human or agent – and shared KPIs between marketing and sales. Every change approved and logged.

  4. 04

    Revenue steering instead of gut feel

    The pipeline reporting agent prepares every weekly: measure, learn, re-prioritize. Marketing becomes leadable again.

How Repair runs

First repair, then relieve.

  1. 1

    Week 1–2

    Diagnosis

    Where does pipeline really come from – and where not? A data-based diagnosis from CRM, ads and web, supported by agents.

  2. 2

    Week 3–4

    Prioritize & plug in

    Set the few levers, sharpen the revenue logic, connect agents to your existing stack – read first, then with write access for execution.

  3. 3

    Week 5–8

    Relieve

    Agents take over reporting, monitoring and variants – your team gains time for work that needs judgment.

  4. 4

    ongoing

    Steer

    Weekly rhythm with pipeline review, human go and change log – until the system holds without me.

Typical flow – scope and pace depend on stack, team size and sales cycle.

Typical first agents

Where Repair relieves first.

REVweekly

Pipeline Reporting Agent

Makes marketing impact visible in pipeline and revenue.

  • Weekly pipeline report with traffic lights, trends and anomalies
  • Marketing's contribution to forecast instead of activity reporting
  • Prepares the weekly: what works, what doesn't, what needs a decision

→ Decision brief for the weekly

ADSdaily

Paid Media Agent

Monitors campaigns daily and proposes optimizations with a hypothesis.

  • Spot budget pacing issues, CTR/CPC drift, ad fatigue and wasted search terms
  • Separate real leads from vanity conversions
  • Every proposal with expected effect, risk and how to measure it

→ Findings & hypotheses to approve

OPStwice daily

Inbox & Ops Agent

Turns emails and chats into tasks with an owner.

  • Match new info from email & chat against the project state
  • Cleanly separate “waiting on you” from “waiting on others”
  • Numbered update proposals – nothing is written without a go

→ Up-to-date task list & timeline

Typical outcome

From busy & fragmented to focused & revenue-accountable.

First clarity and prioritization within the first weeks. Operational impact over the following 60 to 120 days – depending on sales cycle and ACV.

  • Clear prioritization within the first weeks
  • Stronger pipeline contribution in 60–120 days
  • Clearer ownership between marketing & sales
  • Team time back thanks to agents
  • Fewer low-value initiatives
  • Leadership trust in marketing restored

Marketing is just being built? → Build

Customer voices

Voices from real revenue teams.

What founders, CEOs and marketing leads say about working with Mario.

  • „In my 8+ years at DigiStore24, I have never seen anyone do growth marketing for software companies at Mario's level. We are thrilled with the results and looking forward to a long-term collaboration!“
    Claudio Marino
    Claudio Marino
    CRO, DigiStore24 Germany
  • „We brought Mario into our ABM pilot to properly validate account-based marketing at Luminovo — and I can say it was a very good decision. His hands-on marketing experience, the quality of his ideas, and above all his structured, revenue-oriented way of working took the pilot to another level from day one. Mario doesn't think in campaigns, he thinks in pipeline. That's exactly what we expected from this collaboration. I'm glad to have had him on board — and we'll continue to leverage his expertise beyond the pilot.“
    Mark Shif
    Mark Shif
    Head of Marketing · Luminovo
  • „Since working with Mario, our marketing-sourced pipeline has more than doubled — and for the first time, we also know why. Thanks to ABM, the quality of opportunities is at a very high level and our sales cycles have become measurably shorter. The impact was visible in the numbers within just a few months.“
    Thorsten Heilig
    Thorsten Heilig
    CEO · Paretos
  • „Mario has supported us with marketing and growth from day one, and within just a few weeks he had defined an initial setup that became the foundation of our current marketing pipeline. He brings not only an incredible amount of experience, but is also a critical thinker who challenges the status quo and constantly works to optimize the system.“
    Leonie Althaus
    Leonie Althaus
    CEO & Co-Founder · traide
  • „We were looking for someone with deep experience to directly build our marketing engine. Mario was personally recommended to us and brings an incredible amount of experience in the B2B SaaS space. He now works with us week after week on expanding and building out our entire marketing setup. We are thrilled by the speed and the impact and look forward to the continued collaboration.“
    Andreas Granig
    Andreas Granig
    CEO & Co-Founder · Sipfront
  • „When it comes to B2B SaaS and growth, there is no better address than igromo. With Mario there is no "growth-hacking" BS — just competence, speed and uncompromising execution. Thanks to the holistic consulting approach we have gone far beyond what we thought possible ourselves! Best of all: we saw the first valid revenue results within just a few weeks.“
    Bernhard Frühlinger
    Bernhard Frühlinger
    CEO & Founder, meetadam.io · Adam (meetadam.io)
  • „igromo has nothing to do with classic agencies or consultants. From day one Mario has been our proactive growth partner — actively supporting us in scaling both revenue and growth. Let's scale!“
    Georg Lindsberger
    Georg Lindsberger
    CEO, XiTrust Secure Technologies GmbH
  • „Mario advises us holistically across marketing and sales. We have been working with him for over a year — and not only were we surprised, our expectations were far exceeded. If I were to found another software company, I would work with Mario again in a heartbeat.“
    Julian Kissel
    Julian Kissel
    Founder & CEO, Sally AI (Aliru)
  • „Working with Mario has been an absolute game-changer. His deep marketing expertise and strategic mindset bring structure, focus and inspiration to every project. Mario is not just another consultant or agency — he is a trusted sparring partner who listens, constructively challenges and delivers tailored solutions. I wholeheartedly recommend him to any organization looking for a strategic partner who creates real value and lasting impact.“
    Lisa Fuchshuber
    Lisa Fuchshuber
    Marketing Lead
  • „Working with Mario has been an absolute game-changer for us. His strategic vision and deep expertise contributed decisively to our success. Mario quickly identified complex challenges and developed smart, actionable solutions. The results speak for themselves — this collaboration had a lasting impact on our growth. I wholeheartedly recommend Mario to any B2B SaaS company looking for a competent and trustworthy partner.“
    Florian Ruehl
    Florian Ruehl
    Chief Revenue Officer, Simplifier AG
  • „We have been working with Mario for a while now and are truly impressed. His hands-on experience and sharp analytical eye are a real asset. His deep understanding of go-to-market strategy and practical HubSpot expertise allowed us to significantly improve our processes. His input has always been actionable and has energized the team. The measurable impact of our collaboration speaks for itself — and makes us excited for what's next.“
    Andreas Partz
    Andreas Partz
    Head of B2B, Taxfix SE
  • „What particularly stood out in working with Mario was his rare combination of strategic thinking and operational execution. He helped us sharpen our GTM approach — and at the same time made things happen quickly and precisely. His input challenged our assumptions, brought fresh perspectives, and translated immediately into better performance. Anyone serious about B2B SaaS growth should have Mario by their side.“
    Jan Kittelberger
    Jan Kittelberger
    CEO, Kittelberger media solutions GmbH (advasta.media)
  • „Working with Mario was a turning point for our marketing. Together we developed a solid end-to-end strategy that gave our team clarity and direction. But what truly made the difference was Mario's ability to put that strategy into execution — especially through marketing automation. The improvements in pipeline generation were not only noticeable, they were measurable. An incredibly impactful partnership.“
    Martin Kögl
    Martin Kögl
    CEO, VOQUZ Labs AG
  • „Mario brought clarity and momentum to our marketing immediately. Within weeks we had sharper positioning, stronger messaging and results that had felt out of reach for months. He quickly identified where we were losing potential, delivered a clear action plan and executed with impressive speed. The combination of strategic perspective and operational execution made the collaboration incredibly effective from day one.“
    Sebastian Trotter
    Sebastian Trotter
    CEO & Founder, SAY (T3 Software GmbH)
  • „Mario has the rare ability to combine strategic thinking with hands-on operational execution. His structured approach gave us focus and direction from day one. What impressed me most: how quickly we felt the impact — in weeks, not months. Working with him is straightforward, inspiring and always value-driven. Unreserved recommendation for anyone serious about growth.“
    Torsten Osthus
    Torsten Osthus
    Founder & CEO, LeapRoad
  • „As Head of Marketing at wîse up, I was looking for a growth partner who truly understands the dynamics of a technology platform and knows how to translate strategy into measurable results. Mario exceeded our expectations — not only through his strategic clarity and deep expertise, but above all through the tangible impact he delivered, especially via our high-performing LinkedIn and Google Ads campaigns.“
    Judit Rabenstein
    Judit Rabenstein
    Head of Marketing, wîse up

FAQ · Repair

Frequently asked questions about Repair.

When is Repair the right path – and not Build?
Repair fits when a marketing team, budget and activity already exist, but commercial impact lags behind the ambition. Build is for companies setting marketing up for the first time.
Do we have to replace our team?
No. Repair reshapes focus, priorities and accountability of the existing team. Agents replace routine, not people. If real skill gaps become visible, I help with hire or partner selection.
We already have AI tools. What's different?
Tools speed up single tasks. RevPrime® connects agents with the revenue logic of your business, with your stack and with governance leadership trusts. Existing tools can often be integrated – or cut.
How quickly do we see results?
First clarity and prioritization within the first weeks, first relieving agents typically in weeks 5–8. Operational impact over the following 60 to 120 days – depending on sales cycle and ACV.
What if sales and marketing block each other?
That's standard. That's exactly why accountability is its own step: shared KPIs, clear owners, a weekly rhythm – and a pipeline report nobody can argue away.
What does Repair cost?
Repair is a clearly defined engagement, not an open-ended retainer. Pricing depends on scope, team size and number of agents. I discuss concrete numbers with you in the diagnosis call.

Next step

Ready for marketing that runs itself?

30-minute diagnosis call. I take an honest look at your setup, show you where pipeline leaks – and which agents would have the biggest leverage first. Whether RevPrime® fits or not.

Free · directly with Mario · reply within 24h