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Path 01 · Build

Don't build marketing with headcount – build it as a system that works.

Build is for founders, CEOs and first marketing leads in sales-led B2B SaaS & AI companies. Instead of five hires and three agencies, I install RevPrime® from day one: revenue logic, AI marketing hub and the first agents – with a cadence a small team can run.

Trusted by 50+ B2B SaaS & AI teams

The real problem

Marketing built reactively – expensively corrected later.

Without prioritization, accountability and revenue leadership, an unclean system emerges early. AI tools without a system just make it happen faster. Typical early warning signs:

  • Unclear sequence in the build-out
  • Risk of wrong first hires
  • Channel focus too early – before the system
  • Tactical activity before revenue logic
  • Everyone prompts differently – no shared system
  • Copy-paste of generic SaaS best practices

What teams try today

Activity before system – and then reorganization.

Reactive build-out creates hidden costs: lost time, mis-hires, channel drift, unclear expectations – and later an expensive reorganization.

  • “Just start producing content”
  • Engage individual freelancers
  • Hire opportunistically
  • Add channels before the system stands
  • Run first test campaigns
  • “Do something with AI”

What RevPrime® does differently

Four principles for marketing that holds from the start.

  1. 01

    Revenue logic from day one

    ICP, buying center, message angles and KPIs are in place before the first campaign runs – as the rulebook for humans and agents.

  2. 02

    Agents instead of headcount build-up

    Agents take over reporting, monitoring, content variants and signal evaluation. Hires come where judgment matters.

  3. 03

    Roles & accountability – human + agent

    Clearly defined owners for every task before the team grows. Avoids mis-hires and unclear expectations.

  4. 04

    Operating rhythm, not improvisation

    Daily agent loop, weekly pipeline review. A rhythm even a one-person marketing function can run.

How Build runs

From zero to a running marketing OS.

  1. 1

    Week 1–2

    Diagnosis & revenue logic

    ICP, buying center, message angles, KPIs and priorities. The rulebook every agent will later work by.

  2. 2

    Week 3–4

    Hub & data connections

    Set up the AI marketing hub, connect CRM, ads and web – read for the analysis, write for execution. First dashboards with real numbers.

  3. 3

    Week 5–8

    First agents live

    The two or three agents with the biggest pipeline leverage – with human go, change log and weekly rhythm.

  4. 4

    from week 9

    Cadence & expansion

    More agents, refined angles, documented hand-over to your team. The system is yours.

Typical flow – scope and pace depend on stack, team and sales cycle.

Typical first agents

Where Build usually starts.

ANGon demand

Angle & Content Agent

Produces assets per message angle – not per gut feeling.

  • Derive landing pages, posts, email sequences and ad creatives from one angle
  • 1 angle = 1 segment: persona, use case, workaround, edge, outcome
  • Generate test variants – inside brand and legal guardrails

→ Review-ready assets

SIGcontinuous

Signal Agent

Reads buying and account signals and decides the next move.

  • Condense web visits, engagement, CRM activity and intent into a score (0–100)
  • Route accounts into tracks: retargeting, outreach or sales hand-over
  • Alert sales the moment a buying center heats up

→ Account priorities & next best action

REVweekly

Pipeline Reporting Agent

Makes marketing impact visible in pipeline and revenue.

  • Weekly pipeline report with traffic lights, trends and anomalies
  • Marketing's contribution to forecast instead of activity reporting
  • Prepares the weekly: what works, what doesn't, what needs a decision

→ Decision brief for the weekly

Typical outcome

From emerging & reactive to agentic & revenue-accountable.

Strategic core structure within the first weeks. First agents and a stable operating rhythm in 30 to 90 days – before expensive wrong decisions compound.

  • Faster ramp-up
  • Output of a bigger team – without its headcount
  • Fewer mis-hires
  • Clear ownership from day one
  • Earlier pipeline impact
  • A system that runs in your stack

Marketing already exists but doesn't deliver pipeline? → Repair

Customer voices

Voices from real revenue teams.

What founders, CEOs and marketing leads say about working with Mario.

  • „In my 8+ years at DigiStore24, I have never seen anyone do growth marketing for software companies at Mario's level. We are thrilled with the results and looking forward to a long-term collaboration!“
    Claudio Marino
    Claudio Marino
    CRO, DigiStore24 Germany
  • „We brought Mario into our ABM pilot to properly validate account-based marketing at Luminovo — and I can say it was a very good decision. His hands-on marketing experience, the quality of his ideas, and above all his structured, revenue-oriented way of working took the pilot to another level from day one. Mario doesn't think in campaigns, he thinks in pipeline. That's exactly what we expected from this collaboration. I'm glad to have had him on board — and we'll continue to leverage his expertise beyond the pilot.“
    Mark Shif
    Mark Shif
    Head of Marketing · Luminovo
  • „Since working with Mario, our marketing-sourced pipeline has more than doubled — and for the first time, we also know why. Thanks to ABM, the quality of opportunities is at a very high level and our sales cycles have become measurably shorter. The impact was visible in the numbers within just a few months.“
    Thorsten Heilig
    Thorsten Heilig
    CEO · Paretos
  • „Mario has supported us with marketing and growth from day one, and within just a few weeks he had defined an initial setup that became the foundation of our current marketing pipeline. He brings not only an incredible amount of experience, but is also a critical thinker who challenges the status quo and constantly works to optimize the system.“
    Leonie Althaus
    Leonie Althaus
    CEO & Co-Founder · traide
  • „We were looking for someone with deep experience to directly build our marketing engine. Mario was personally recommended to us and brings an incredible amount of experience in the B2B SaaS space. He now works with us week after week on expanding and building out our entire marketing setup. We are thrilled by the speed and the impact and look forward to the continued collaboration.“
    Andreas Granig
    Andreas Granig
    CEO & Co-Founder · Sipfront
  • „When it comes to B2B SaaS and growth, there is no better address than igromo. With Mario there is no "growth-hacking" BS — just competence, speed and uncompromising execution. Thanks to the holistic consulting approach we have gone far beyond what we thought possible ourselves! Best of all: we saw the first valid revenue results within just a few weeks.“
    Bernhard Frühlinger
    Bernhard Frühlinger
    CEO & Founder, meetadam.io · Adam (meetadam.io)
  • „igromo has nothing to do with classic agencies or consultants. From day one Mario has been our proactive growth partner — actively supporting us in scaling both revenue and growth. Let's scale!“
    Georg Lindsberger
    Georg Lindsberger
    CEO, XiTrust Secure Technologies GmbH
  • „Mario advises us holistically across marketing and sales. We have been working with him for over a year — and not only were we surprised, our expectations were far exceeded. If I were to found another software company, I would work with Mario again in a heartbeat.“
    Julian Kissel
    Julian Kissel
    Founder & CEO, Sally AI (Aliru)
  • „Working with Mario has been an absolute game-changer. His deep marketing expertise and strategic mindset bring structure, focus and inspiration to every project. Mario is not just another consultant or agency — he is a trusted sparring partner who listens, constructively challenges and delivers tailored solutions. I wholeheartedly recommend him to any organization looking for a strategic partner who creates real value and lasting impact.“
    Lisa Fuchshuber
    Lisa Fuchshuber
    Marketing Lead
  • „Working with Mario has been an absolute game-changer for us. His strategic vision and deep expertise contributed decisively to our success. Mario quickly identified complex challenges and developed smart, actionable solutions. The results speak for themselves — this collaboration had a lasting impact on our growth. I wholeheartedly recommend Mario to any B2B SaaS company looking for a competent and trustworthy partner.“
    Florian Ruehl
    Florian Ruehl
    Chief Revenue Officer, Simplifier AG
  • „We have been working with Mario for a while now and are truly impressed. His hands-on experience and sharp analytical eye are a real asset. His deep understanding of go-to-market strategy and practical HubSpot expertise allowed us to significantly improve our processes. His input has always been actionable and has energized the team. The measurable impact of our collaboration speaks for itself — and makes us excited for what's next.“
    Andreas Partz
    Andreas Partz
    Head of B2B, Taxfix SE
  • „What particularly stood out in working with Mario was his rare combination of strategic thinking and operational execution. He helped us sharpen our GTM approach — and at the same time made things happen quickly and precisely. His input challenged our assumptions, brought fresh perspectives, and translated immediately into better performance. Anyone serious about B2B SaaS growth should have Mario by their side.“
    Jan Kittelberger
    Jan Kittelberger
    CEO, Kittelberger media solutions GmbH (advasta.media)
  • „Working with Mario was a turning point for our marketing. Together we developed a solid end-to-end strategy that gave our team clarity and direction. But what truly made the difference was Mario's ability to put that strategy into execution — especially through marketing automation. The improvements in pipeline generation were not only noticeable, they were measurable. An incredibly impactful partnership.“
    Martin Kögl
    Martin Kögl
    CEO, VOQUZ Labs AG
  • „Mario brought clarity and momentum to our marketing immediately. Within weeks we had sharper positioning, stronger messaging and results that had felt out of reach for months. He quickly identified where we were losing potential, delivered a clear action plan and executed with impressive speed. The combination of strategic perspective and operational execution made the collaboration incredibly effective from day one.“
    Sebastian Trotter
    Sebastian Trotter
    CEO & Founder, SAY (T3 Software GmbH)
  • „Mario has the rare ability to combine strategic thinking with hands-on operational execution. His structured approach gave us focus and direction from day one. What impressed me most: how quickly we felt the impact — in weeks, not months. Working with him is straightforward, inspiring and always value-driven. Unreserved recommendation for anyone serious about growth.“
    Torsten Osthus
    Torsten Osthus
    Founder & CEO, LeapRoad
  • „As Head of Marketing at wîse up, I was looking for a growth partner who truly understands the dynamics of a technology platform and knows how to translate strategy into measurable results. Mario exceeded our expectations — not only through his strategic clarity and deep expertise, but above all through the tangible impact he delivered, especially via our high-performing LinkedIn and Google Ads campaigns.“
    Judit Rabenstein
    Judit Rabenstein
    Head of Marketing, wîse up

FAQ · Build

Frequently asked questions about Build.

When is the right time for Build?
As soon as it's clear marketing is needed as a function – but before you make the first senior hire or scale several channels in parallel. The earlier the revenue logic stands, the less you need to correct later.
Do we already need a marketing team?
No. Build also works with the founder or first marketing lead as the sole owner – that's exactly what the agents are for. The goal is to lay the foundation before you scale team and budget.
Do the agents replace future hires?
They replace routine, not judgment. Many tasks that used to require junior roles or agencies are taken over by agents. I plan hires with you where positioning, relationships and decisions matter – with a clear role derived from the revenue logic.
How is Build different from a fractional CMO?
A fractional CMO leads the team and takes operational responsibility – strongly person-dependent. Build delivers an operating system – revenue logic, agents, hub, cadence – that you or your first hire can run.
How quickly do we see first results?
Strategic core structure within the first weeks, first agents typically in weeks 5–8, a stable operating rhythm in 30 to 90 days. Pipeline impact follows depending on sales cycle and ACV.
What does Build cost?
Build is a clearly defined engagement, not an open-ended retainer. Pricing depends on scope, number of agents and integrations. I discuss concrete numbers with you in the diagnosis call.

Next step

Ready for marketing that runs itself?

30-minute diagnosis call. I take an honest look at your setup, show you where pipeline leaks – and which agents would have the biggest leverage first. Whether RevPrime® fits or not.

Free · directly with Mario · reply within 24h