Free white paper · 18 pages · PDF
From prompts to pipeline.
The blueprint for marketing that runs itself: how sales-led B2B SaaS & AI companies build agentic marketing systems – with a knowledge base at the core, specialized agents doing the work and humans making the calls.
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Instant access · 18 pages · English
18
pages
13
chapters
90
day roadmap
DE · EN
languages
- Why AI tools without a system only produce the wrong thing faster
- The knowledge base at the core: 8 modules every agent works from
- Core agents plus your own – with a role, cadence and output
- Governance leadership trusts: human go, change log, permission ladder
- The 90-day roadmap for Build and Repair
What's inside
13 chapters. One blueprint.
No hype, no tool list – a concrete blueprint from practice, with diagrams, examples and a readiness check to fill in yourself.
- 01
The shift
Why AI ships in days – and still creates no pipeline without a system.
- 02
What an agentic marketing system is
Definition, five properties and what it is not: agency, tool, fractional CMO.
- 03
The architecture
Five layers from signal to cockpit – with the knowledge base at the center.
- 04
The knowledge base
Eight modules, owners, principles, a sample folder tree and who reads what.
- 05
The agents
Eight core agents in detail – plus how custom agents are added.
- 06
The loop
Read, analyze, propose, go, execute & log – with real proposals.
- 07
The operating cadence
Daily, weekly, every 8 weeks, every 90 days – and a morning in the system.
- 08
Governance by design
Six principles and the permission ladder from read to approved rule.
- 09
How to build it
Diagnosis → prioritization → accountability → cadence, and the Build and Repair roadmap.
- 10
Plays in practice
ABM, intent, inbound 2.0 and sales enablement – with agent logs.
- 11
What to measure
The KPIs that matter and results from anonymized projects.
- 12
Readiness check & pitfalls
Eight questions to score yourself and six mistakes to avoid.
- 13
Stack, models & FAQ
Which tools and models it runs with – and the most common questions.
A look inside
Diagrams, not slide theater.
The architecture The knowledge base 
The agents 
The loop 
Governance by design
Who it's for
For founders, CMOs and CROs who want more pipeline – not more tools.
- You lead marketing at a sales-led B2B SaaS or AI company with high ACV.
- You use AI tools but see no effect on pipeline.
- You want more output without scaling headcount proportionally.
- You want a plan for agents working safely in CRM, ads and web.
From prompts to pipeline.
Written by Mario Maier – AI-native revenue marketing engineer, founder of igromo. 15+ years B2B SaaS, €75M+ influenced revenue, 50+ clients.
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